Asian Pop Invasion… On Hold
March 14, 2009
It’s been almost a half-century since Japanese singer Kyu Sakamoto reached the top of the U.S. charts with Sukiyaki. Now, with Asia all the rage in high-tech and youth culture, some wonder who’ll be the next Asian singer to hit it big in the West. To all but Comedy Central’s Stephen Colbert, Korea’s Rain was a bust, and now he’s being sued for millions by an American promoter. Flack chatter predicts that BoA will breakthrough into the U.S. market, and New York-born JPOPer Utada Hikaru seems to be on a never-ending world tour. But KPOP star Sung Si Kyung, a nerdy, bespectacled 29-year-old, honey-throated balladeer-journalist who was signed to a record contract after an Internet audition may be the first Asian crossover star created by micropayments, lossless audio downloads and streaming HD video. But Sung’s international stardom will have to wait until he completes a mandatory 27-month stint in the South Korean army. Here’s Who Do You Love in Sung’s unaccented English pop vocalese.
Who Do You Love
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