EPICANTHUS

Have you noticed that there are more Asians in television ads these days than just a few short years ago? Bill Imada, CEO of the PR/advertising firm, IW Group, comments on the phenomenon in the ad industry bible Advertsing Age.

“The American public really doesn’t need to see more advertisements with Asians and Asian Americans engaged in karate fights, portrayed as laundrymen or kung fu masters, typecast as Chinese restaurant owners, or computer eggheads,” writes Imada.

Read Imada’s AdAge commentary here.

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